I mean, content is king, right? The complete content framework graphic above illustrates some of these comparisons as an extension to the original SiriusDecisions framework. Posts are becoming more information dense. Broadly defined, creative relates to how your product/service is presented to … So, how do you figure out what inputs are required to achieve desired outputs? Not a chance.Content ne… You need to know what your loyal readers like. After you’ve listed out your boring demographics and personas, you can dive into the meat and potatoes: Focus on crucial audience factors like experience level, relation to company products and common pain points (which will differ vastly at experience levels), and more. For example: Does talking about topic X make users interested in your services? Robot Framework is a generic keyword-driven test automation framework for acceptance level testing and acceptance test-driven development (ATDD).. One of the key lessons I learned early on was the benefit of using frameworks to guide your content marketing strategy. Sure, the skyscraper technique was a massive success for Brian. Knowledge Management 2. © Copyright 2020 Codeless Interactive, LLC, The Key Components of an Effective Content Marketing Framework Plan, Why You Need a Content Strategy Framework, Like Yesterday. As a marketer, you’ve likely heard about how great blogging and content marketing is for driving leads and results. Unless you’re living under a rock or haven’t upgraded from dial-up internet, you know that content is only getting better. This was our approach. These shoes are supposed to help cushion your joints as you run, and their bottoms are extra tacky to prevent slips and falls on an indoor track. These are examples of content that can make a huge impact on your business. Or you could just let us handle your content framework plan too. Hard. Now get back to the drawing board and do it all over again for each end-goal you listed earlier. Rather than just adding random ingredients every time, we might have tried out out candy-flavored spaghetti for a month, then if it wasn’t making any sense, try fruit-flavored spaghetti the next time. It does so by making sure that you’ve got content that addresses every part of your marketing funnel, from the Top to the Middle to The Bottom. Now that you know what the TPACK framework is and why it’s important, let’s look at how it can be applied in the classroom. Most businesses that start to create content do it in-house. So, where do you start? Before blogging was saturated to no end, producing some posts on anything would net you traffic. If you do a content audit of your blog, you may find that you’re completely ignoring at least one part of the funnel. This article has just provided some highlights and examples. Traditional approaches like examples, cookbooks, overview, etc., focus on static views of frameworks. Instead of looking at content as a black and white issue of generating traffic or sales, think of goals in terms of inputs and outputs. Set Goals, Subgoals, Sub-Sub-Goals, and Then Do It Again. Different content types to match all of that! But they touch on some great markers of what stellar content is today: So, what’s that piece of unique content for you? Would an SEO guide help you sell your products, or does it just sound nice because it has 300,000 searches a month? 9+ Framework Agreement Templates – Sample, Example A framework agreement is a document that contextualizes plans agreed upon by contracting parties for further completion and pursuance. For example, when looking at our user flow on Analytics, I noticed we have a pretty common user flow: Organic blog entry -> lower level/head term post on blogging statistics – > touch back again for a higher level tactical post on link explorer – > view portfolio work…. The Hedgehog Concept also ensures that you’re writing content that drives the business, as opposed to churning out high-traffic content that attracts the wrong audience. The second is the approach we’d take if we could have a do-over. There’re two broad approaches you can take. A marketing framework is a template containing instructions for the execution of your marketing plan. This type of agreement could be about anything, be it an exchange of goods, services, and other modes of purchase transactions. Or are you blogging about. The why, the how, and the process of maintaining and obtaining fitness b. Content creation needs purpose, optimization, and most importantly, objective and actionable content marketing goals. If you’re already in the habit of publishing and have a smart process for producing share-worthy content, the Hedgehog Concept will help you get to the next level: becoming an authority in your niche. Then you need to layer that in with content that ramps up in skill level to bring your new reader up to speed and continually address pain points as they shift in the buying cycle. So if landing a page one SERP spot is your goal, it’s still not “good enough.”. Content Strategy can be very difficult to build up, especially if you do not know where to go from where you have been. That means you’ll need 189 more sessions next month, totaling 2,083 visits. Using a product use cases content framework is a good idea to increase user engagement. But you don’t really know what your audience wants. It’s easy to read any number of clickbait headlines proclaiming that successful content marketing grew a business by 10,000% in a week and start pumping out digital content. But if your content strategy is stuck, it’s absolutely worth taking the time to step back and reassess your blog’s place in the market. What exactly is a content strategy framework? Don’t get discouraged, don’t stress out, and keep at it. We started off with no idea what we were doing, then we luckily stumbled onto a bunch of frameworks that changed everything. Delete that and start listing out actionable items that are realistically achievable in a given time-frame. So you dive right in: you work hard, brainstorming and writing article after article, hoping that it has some effect, that it’ll move some needle somewhere. When you’re starting out, you might find yourself stuck on a number of blogging questions. The Hedgehog Concept is a framework from Jim Collins’ book, Good To Great. Content without direction is merely another page that only Google crawlers will see. A landmark study, an unconventional way to deliver results, a David and Goliath story where you put your own business on the line. The first is to create content about anything and everything. Content marketing can be hard. On the other hand, someone searching for “social scheduling tool with custom modifiers and segmented audience targeting” is closer to the bottom of the funnel with dramatically different pain points centering around bad tools they’ve used in the past. Tofu-Mofu-Bofu is a simple but powerful framework that will help you drive conversions with your content. The second step is the crux of the technique: make something that really adds value to the original piece. In this situation, a framework can be used to review your hypotheses or explore if you can scientifically prove a particular idea. While that’s higher than most can produce from the ground up or at the startup stages of content creation, they still start to generate content about their passion, a definite step in the right direction. Exploring community offerings c. Lifetime Low Skill Activities i. Get to work, get to writing, and improve as you go. You have to structure loads of unique, high-quality content that’s structured for multiple stages of a user journey. You can utilize the Content Strategy Template provided by Moz. Content Framework Development Tool Purpose: The Indiana Department of Education designed this tool to provide educators with multiple resources for creating locally developed lessons, units, and curricula. All credit for the Skyscraper Technique goes to Brian Dean, who explains it in greater depth here. Developing a content strategy framework plan can feel tiresome and (honestly) downright boring. Depending on your business goals, content can serve countless purposes from brand awareness to closing deals and every step in between. I mean seriously, that’s great that they like to fish, but that ain’t got squat to do with your list posts. Establish a content framework i. Like I said earlier, content is only improving and exceeding what it did last week, month, and year. Planning can take a number of forms, depending on where you are in your content marketing journey, but it should be the first — and strongest — thread throughout your content marketing framework. By doing a bit of research on your current traffic levels. For example, someone searching for “social scheduling tips” is clearly in the awareness stage, just starting their searching history on the topic. The content fra… Sort your secondary dimension to “Page” to see what pages your returning visitors are browsing: Now analyze those same dwell time metrics, like: This should shed some light on what specific posts and topics your regular readers enjoy. This data is a good start, but it’s not complete. Refer back to your user flow that you analyzed in Analytics. For example, instead of just looking at words and phrases, you might also code for different types … When it comes to content, the audience is a significant factor in any content marketing plan. And now, years after he first posted it? That image above is a screenshot of suggested content at the end of our blogging stats post. What’s the goal? Content marketing is largely a solved problem — it all comes down to execution and persistence. You’re left to end up wherever the current takes you, good or bad. 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