The global ad market will reach $647 billion by 2021 compared to $745 billion in our previous long-term scenario (a -14% decrease)”. The U.S. forecast will reach an all-time high of $220 billion. In its latest report on global advertising market trends, released June 14, 2017, MAGNA forecasts media owners’ net advertising sales to grow by +3.7% to $505 billion in 2017. That is 2.3 percentage points above the previous MAGNA forecast (published Dec. 2020) due to a stronger economic outlook, supported by the new stimulus package, well-pacing COVID decline, and a return to normal sports events. “The marketplace will continue to grow in 2022,” Magna said, estimating a 7 percent gain. That compares to China +10%, Russia +10%, India +15% and the UK +7%. MAGNA ADVERTISING FORECASTS WINTER UPDATE (December 5, 2016) Digital Media Drives Global Ad Sales to +5.7% Strongest Growth in Six Years, Driven by Social and Search Key Findings In its latest report on the Global Advertising Market, released December 5, 2016, MAGNA reveals strongest growth since 2010, as advertising sales reach $493 billion in In the unprecedented situation created by the coronavirus outbreak and the economic downturn, MAGNA is revising its media owners net advertising revenue (NAR) forecasts for 2020 and 2021. Magna slashed its advertising forecast for 2020 as marketers continue to grapple with the coronavirus pandemic. Television remains the largest linear advertising channel with $149 billion in advertising revenues in 2020. For 2022, Magna expects the U.S. ad market to grow 8% to $280 billion. programmatic). Magna, which measured 2018 in retrospect, said global ad spend grew by a record 7.2% this year to $552 billion. The report follows Magna’s global ad spend forecast in December, which determined that 2020 was not the catastrophe many had predicted, due in large part to the accelerated shift to digital during the pandemic. Magna Global - Advertising Forecasts - Global Advertising Market Back on Track 1. Highlights from MAGNA's Global Advertising Forecast. The go-to-market investment, intelligence, and marketplace innovation resource for IPGMediabrands across all media platforms. Within the US linear ad sales – consisting of radio, TV, print and out-of-home – are forecast to decrease by 13%, while digital ad sales are predicted to end the year slightly up (+2%), with digital video (+10%) powering the way. KEY TAKEAWAYS . Will the Media Industry Find Its Way? The predicted global ad gain of $78 billion in 2021 follows a decline of 2.5 percent in 2020. Magna Global, on the Other Hand, Raises its Growth Forecast. Focusing on the U.S., Magna predicts that the ad spend will grow +3%. That’s 2 percentage points higher than the forecast in March. Advertising revenues dropped 17 percent year-over-year to $46 billion in the second quarter of 2020, according to Magna Global’s latest US advertising forecast.Linear media took a hit as ad sales plummeted 38 percent in Q2, the result of declines in national and local media formats. GroupM lowered its ad spend growth forecast for this year from 4.5% to 4.3%, reaching $543 billion. Including digital ad sales slightly improves the picture for broadcasters, Magna said. Magna Global - Advertising Forecasts - Global Advertising Market | 04/25/2014 1. Advertising revenues will increase by +6.4% to $240 billion. 27 Apr. 1/13 EMBARGOED UNTIL 12:01 am EST 12/08/2014 Press Contact: Dan Friedman [email protected] +1 917 520 1436 MAGNA GLOBAL Forecasts Global Advertising Revenues to Grow by +4.8% to $536 billion in 2015 US, China and Russia Slow Down but Europe … GroupM and Magna both released global advertising spend forecasts Monday with very different findings. MAGNA Global | 7,255 followers on LinkedIn. For its part, new MAGNA Global data projects a 4.3% decline in US ad revenue this year and a 7% drop globally. This is a noticeable drop compared to 2016, which reached a record +5.9% growth rate, but one that MAGNA projected in … This content is reserved for 4A’s members only. Tag Archives: MAGNA Global Advertising Forecast. The latest MAGNA study of global advertising market trends, reveals that media owners’ advertising revenues decreased by approximately $25 billion in … Magna Forecasts 13% Drop in National TV Ad Spending By Jon Lafayette March 26, 2020 National television ad revenue will drop 13% this year, hurt by the coronavirus crisis, according to a newly revised forecast from Magna Global, a huge media buyer. The global ad economy will contract 7.2% this year, the worst reduction in worldwide ad spending in recent memory, according to the latest estimates from IPG Mediabrands Magna … MAGNA US Advertising Forecasts – March 2021 March 31, 2021 // Press Releases Faster than Expected Economic Recovery Will Boost Advertising Spending in 2021 . The ad industry will continue to rebound from the pandemic with record growth in the coming months, IPG Mediabrands' research division Magna predicted in a new report. 1/14 EMBARGOED UNTIL 12:01 am EST 06/22/2015 Press Contact: Dan Friedman [email protected] +1 917 520 1436 MAGNA GLOBAL Forecasts Global Advertising Revenues to Grow by +3.9% to $513 billion this Year BRICs and US Slow Down but Europe Recovers … When such cyclical events as the elections and … • We analyze and forecast: net advertising revenues, ad costs and inflation, market profiles, media consumption, technology trends (e.g. MAGNA thus reduces its global advertising growth forecast for these three years, from +4.5% per year to +3.5% year. The global advertising market will continue to grow modestly at low single-digit increases through the end of the year — but will spike up to a 6% growth rate next year. While Magna released its forecast report right about the same time as GroupM, its results were quite different. 1 Press Contact: Belle Lenz [email protected] 718-640-6890 April 25, 2014 MAGNA GLOBAL’S ADVERTISING FORECASTS US Media Owners Advertising Revenues to increase 6.0% in 2014 Digital Media and Television will capture the bulk of that growth Affordable Care Act and Political Ad Spend … Global Forecasts MAGNA’s Global Ad Forecast covers 70 countries and 10+ standard media types. The normalized growth rate would be +8.6% if we … In the unprecedented situation created by the coronavirus outbreak and the economic downturn, MAGNA is revising its media owners net advertising revenue forecasts … MAGNA now expects media suppliers’ total linear ad sales to decline by -12% (-20% in the first half, -2.5% in the second half) while digital ad sales will be more resilient at +4% (-2% in the first half, … Users can browse and visualize advertising spending data, insights and forecasts for 70 countries, as well as download full MAGNA reports. MAGNA has increased its forecast for media companies’ advertising revenues in 2021. The global ad market will reach $647 billion by 2021 compared to $745 billion in our previous long-term scenario (a 14% decrease),” he said. MAGNA forecasts media owners' advertising revenues in the US and around the world through the analysis of media companies' public filings, government reports, trade association data and local market expertise. MAGNA GLOBAL forecasts media owners’ advertising revenues in the US and around the world through financial analyses of media companies’ public … The report is published twice a year (June, December), and is compiled in partnership with hundreds of local experts. About MAGNA Intelligence • MAGNA Intelligence is a division of MAGNA GLOBAL (IPG Mediabrands), focusing on market research and forecasting. There was a time when ad agencies represented an advertiser’s interest when interacting with media sellers to secure time and or space for the conveyance of the advertiser’s messaging. The agency now expects a 2.8 percent decline in U.S. ad sales this year; it … US MARKET: … MAGNA’s quarterly forecasts predicts global and U.S. ad spend for the year ahead. Magna Global’s latest advertising forecast will get to $486 billion with 3% growth for 2013 — a slowdown from the 3.9% growth of a year ago. Magna, which measured 2018 in retrospect, said global ad spend grew by a record 7.2% this year to $552 billion. IPG Mediabrands has become the first of three major advertising groups to increase its 2019 global advertising forecast—from a prediction of 4.7% growth in December 2018 to 5% today. Magna revised estimates forecasts U.S. ad spend to grow by 6.4% reaching $240 billion for 2021. Magna Global, one of the largest firms responsible for buying and placing advertisements, has revised its forecast for this year and next due … The agency’s insight arm Magna has predicted that global advertising revenues will reach US$600 billion in 2019, representing the tenth consecutive year of growth. It details ad spending by media format across 70 different markets, through 2025. Magna Global - Advertising Forecasts - Global Advertising Market | 12/06/2014 1. It is accessible online, on tablets, and on smartphones. For more insights, please email us: [email protected]

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