These products will not contain any extra bran, germ, or refined flour. Although bran is a very healthy part of all intact grains, it’s not a WHOLE grain, so we can’t use the 100% Stamp on this product. The Whole Grain Stamp was launched one week later. One common guide is the 100% Whole Grain Stamp, which identifies products containing at least 16 grams of whole grains per serving. The Whole Grains Council administers the Whole Grain Stamp, which originated in 2005 and now appears on more than 10,000 products in 44 countries. After examining studies on whole grain consumption or lack thereof of more than 780,000 participants, researchers determined those with higher whole grain consumption had a lower risk of death from cardiovascular disease. A refined grain is one in which the bran and germ have been removed, leaving only the endosperm. This is the newest whole grain stamp, added in January 2017. Fiber is vital to our bodies in improving blood cholesterol levels and lowering risk of cardiovascular disease, stroke, obesity and type-2 diabetes.. Dietary fiber offers satiety, which provides a "full-feeling" for a longer period of time, as opposed to refined grains, which have little or no dietary fiber. However, food labels are not required to disclose the percentage of whole grain content or the number of whole grains per serving, according to the American Academy of Nutrition and Dietetics. Several criteria have been proposed for identifying WG foods. One sure way of finding whole grains is to look for a product labeled “100% whole wheat” or “100% whole grain.” If it doesn’t say that, you can look for a whole grain (such as whole wheat, barley or oats) listed as the first ingredient, though there still may be lots of refined wheat and/or sugar. There are two places you can look. There is a wide selection of whole grains and whole grain products, many of which you may not have tried or even heard of before. The 100% Stamp means that a food contains a full serving or more of whole grain in each labeled serving and that ALL the grain is whole grain. 2 Read these stamps carefully to find out how much whole grain is in each serving. The Basic Stamp is for foods that contain at least 8 grams of whole grains, however there may be more refined grains than whole grains. In cases where there is no guiding stamp, however, one must put on their Sherlock Holmes cap and do some label sleuthing. whole grain per serving. One criterion, and the only one directly visible on food packages, is the Whole Grain stamp (WG-Stamp) (6). The 50% whole grain stamp has 50% or more (but less than 100%) of its grain ingredients coming from whole grains. In a bid to address this issue, US-based nonprofit consumer advocacy group the Whole Grains Council created a stamp designed to help consumers identify and select wholegrain products more easily. 2. If a product has the Basic Stamp, it has at least 8 g of whole grain, but it also may contain some refined grain. Some are stronger in one nutrient, and others in different nutrients. All its grains are whole grain, and it contains more than 16g of whole grain. Consumers may be more accepting of whole grains flavor these days, and bakers may be highlighting what makes them different, but that doesn’t mean formulating with these ingredients is a cinch. Whole grains, on the other hand, contain all parts of the grain. The WG-Stamp is a front-of-pack icon used in thirty-six countries worldwide and is promoted and regulated by a non-governmental organization with funding support from industry. Next time you’re trying to choose between, say, whole-grain vs. whole-wheat pasta, the first step is to look for products that say they’re made with 100% whole grains (or whole wheat). This claim denotes that there are at least 8 grams of whole grain in each serving of bread. There is a requirement that these foods contain at least one full serving of whole grains, which is 16 grams or more. This cereal would qualify for the 50%+ Stamp, 27g or more. There are two varieties of the stamp: the Basic Stamp and the 100% Stamp. ... And it worked in men, too, with another study finding that men who consumed one or more servings a day of whole-grain cereal had a 17 percent reduced risk of dying than those who never or hardly ever ate it. (one half serving of whole grain) * From 2005 through 2016, before the introduction of the 50%+ Stamp, Basic Stamp products may have contained up to 99% whole grain. (There is also a “Basic” stamp, which products containing 8 grams of whole grains can display.) ”You’ll be floored by the variety available to you,” writes Egan. In order to display the stamp, the product must have at least 16 grams of whole grains per serving. Look for the Stamp. "Whole grain" is a familiar nutritional buzzword. Stamps with “100%” or “50%” mean it contains mostly whole grains. Today there are more than 12,000 products registered for Stamp use in 61 countries around the world, making the database a valuable resource for tracking whole grain trends globally. Often synonymous with good health, whole grains may lack heart-healthy fiber—in fact, some processed forms increase cardiovascular risks The basic stamp which contains at least 8 grams or a half serving of whole grain, but may contain more refined grain than whole. The researchers urge adoption of a consistent, evidence-based standard for labeling whole grain foods to help consumers and organizations make healthy choices. If a product has received the 100% Stamp, all its grain ingredients are whole grains, and it contains a minimum of 16 g (a full serving) of whole grain. It’s like asking what’s the best fruit, or the best vegetable: they all offer different benefits, so wise eaters enjoy a variety, for the best range of healthy nutrients and good tastes. This type of grain has many benefits because when we eat whole grain cereals, whole grain bread, or whole-grain tortillas, we get a good amount of the fiber, vitamins, minerals, and healthy oils that our body needs. The 50%+ Stamp means that at least half of the grain ingredients are whole grain, with a minimum requirement of 8 grams of whole grain per serving. They're also more expensive. Whole grain pasta is more nutritious than its refined counterpart. Select whole-grain bread, rolls or pizza crust. The basic stamp appears on products that contain at least half a serving of whole grain per serving. This claim denotes that there are at least 8 grams of whole grain in each serving of bread. It implies that a product offers more fiber and nutrients. The basic stamp indicates products may contain some extra bran, germ, or refined flour but contains a minimum of 8 grams of whole grains per serving or is one-half a whole grain serving. This description indicates that the bread is made from more than one type of grain. One is the Whole Grains Council Whole Grains Stamp Program. The 100% Stamp identifies grain products in which all grain ingredients are whole grain. Whole-Grain Foods Not Always Healthful. Until all packaging is updated, you may see products bearing the Basic Stamp with more than 50% of their grain as whole grain! One of the most widely used industry standards, the Whole Grain Stamp, actually identified grain products that were higher in both sugars and calories than products without the Stamp. Whole Grain Stamp: The golden icon signals a product has at least 8 grams whole grains per serving (1/2 of a whole-grain serving). ... There’s plenty more where that came from. Products that bear the stamp do not have to be 100 percent whole grain, and in fact, many of them contain more refined white flour than whole grains. Because of this, it may not be as healthy as whole grain or whole wheat bread. Even if you see “100% Whole Wheat” it could just mean that the whole grain he used is 100% whole wheat – so you can’t always trust that either. The stamp, while designed to steer consumers towards healthy whole grains, identified products with more fiber and less sodium and trans fat but that were higher in sugar and calories than whole grain foods without the stamp. There is no “healthiest” whole grain. • Whole Grains Council: For everything you ever wanted to know about grains—definitions, how to promote the use of whole grains in schools, all about the whole grain stamp, educational materials, names of food companies that provide their own whole grains materials and posters, buttons, and stickers promoting whole grains—go to www.wholegrainscouncil.org. Cereal B. One in five people suffer from irritable bowel syndrome, ... if there is a Whole grains stamp posted on the product that will provide you with the information. Harvard researchers compared the nutrient composition of 545 grain products and found that those labeled with the “Whole Grain” stamp, an industry-sponsored label for foods containing at least eight grams of whole grains per serving, contained more calories and sugar than those without the stamp. As you see, there is more than one version of this label, and each version tells you something different!

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